Shengxi Group was founded in 2020 and is a diversified brand service provider that integrates overseas sales, domestic operations, special channels, and duty-free businesses.
For the past five years, the company has made people the core of its strategic direction, developing brand strategies based on consumer behavior insights. It drives consistent brand value growth through strategic planning, team professionalism, and data-driven responsibility.
Shengxi Group currently manages several high-profile brands including Peacock Watch, North Star Watch, Seagull Watch, China Gold, Dry Leaf Jewelry, FanBeauty, Jialima, Red Bull Beverages, Dongling Group, and 5100 Ice Spring Water.
Its self-operated brands — 5100 Bingquan, Zhuomaquan, and Gesangquan— generate annual sales of over 4 billion yuan.