To enhance user retention in e-commerce, it's essential to build emotional connections and deliver value throughout the customer lifecycle. Below is a strategy breakdown by scenario, including industry examples and execution tools:

Key performance indicators (KPIs) in e-commerce are essential quantitative metrics that assess operational effectiveness across dimensions like traffic, conversion, user value, and revenue. Below is a breakdown of the four major KPI categories, including industry benchmarks and optimization strategies:

E-commerce operation is the core business function responsible for driving traffic, improving conversions, retaining users, and growing brand presence through systematic strategies and precise execution. It spans the full operational cycle—from market research to post-sales evaluation—and can be analyzed through four pillars: core modules, operational strategies, key performance indicators (KPIs), and emerging trends.

E-commerce design is a visual and experiential design system tailored to the needs of digital platforms and product sales. It encompasses the full design logic from branding to user conversion. The analysis below explores five key areas: core classifications, design principles, essential elements, emerging trends, and tools/processes.